Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that; “The explosion […]
One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion. It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and […]
Many times a week, we are often asked our POV on how to make a contest “Social.” The idea of creating a Social Media contest where the winners are decided based on public voting appears to be a totally transparent, popular and appropriate way of decision making. However good intended, it is not always the […]
Well the latest example of knuckle heads creating user generated stupidity has spread through social media. Truly a So-sational story! This story features bodily fluids and pizza; two things that were never intended to mix. Bad news swims with the social media current, flowing freely. The more disturbing or disgusting the faster the current flows. […]
CBS flush with new ideas for PSA Network promotes colonoscopy sweepstakes By MICHAEL SCHNEIDER CBS is promoting a colonoscopy sweepstakes in primetime. As part of its CBS Cares public service initiative, the network is offering a four-night stay in New York to one lucky winner. Oh — and a free colonoscopy, to be performed by […]