how to run international promotions

If you think that sweepstakes laws can be confusing and expensive to adhere to in the US, wait till you check out these unique international sweepstakes & contest laws in other countries. Canada: When running a promotion in Quebec all materials must be available in English AND French. This includes rules, promotional ads, posters, […]

When Should Rules be Posted in Spanish?

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| Articles, Consultation, Contests, Multicultural, Promotion Planning, Sweepstakes

Fae Savignano, one of our Vice Presidents who is fluent in five languages, weighs in on when you need to translate and post Spanish rules for your promotions. If you want to reach a target audience with an authentic voice, then promoting your campaign in-language would be the way to go! Marketers should not […]