Running promotions on Facebook can be very effective for your overall marketing strategy. You can reach a highly engaged audience in a short period of time if your promotion goes viral. The credibility from a well-executed Facebook promotion is superior to just about anywhere else on the internet. There are guidelines surrounding promotions on Facebook, however. These guidelines are rather strict, and failure to follow them could result in corrective actions from Facebook including possible removal of your promotion. Thus, it is important to understand all Facebook promotion guidelines in order to ensure you implement a compliant campaign.

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