Marketing for the Hispanic Community

Double The Mother’s Day Fun!

| Articles, Consultation, Multicultural, Promotion Planning, Promotion Trends

Fae Savignano, Marden-Kane SVP, weighs in on Latinos and Mother’s Day. Well, we all know that Mother’s Day is very special! It is so special in fact that some moms have the privilege of celebrating Mother’s Day twice in one year. Because of the tremendous value mothers hold in the Hispanic family unit, and […]

Marketing to a Latin Beat

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| Articles, International, Multicultural, Promotion Planning and Trends

“Oye Como Va” (Hey what’s up?) was asked by Carlos Santana in his 1970 hit song. Now more than 46 million Latinos/Hispanics living in the US (as per the 2008 US census) are asking us marketers the same question. As they should be, especially since they are quoted as being the fastest growing consumer […]