marketing in a pandemic

Post-Pandemic Prize Considerations

| Administration & Compliance, Articles, Prizes, Promotion Planning

Things are starting to get back to “normal” as vaccination rates rise and offices reopen at full capacity. Businesses want to get “back to normal,” but what will that look like? And what will your customers’ level of tolerance be for a post-pandemic prize that is awarded as part of a sweepstakes or contest? The […]

6 Ways to Market in a Pandemic: Rewriting the Marketing Playbook

No Comments

| Articles, Consultation, Promotion Planning

As COVID-19 continues to take a toll on businesses worldwide, the way we market our business has had to evolve. We spent some time in 2020 rewriting the marketing playbook and posted a series of articles about how to market using virtual events, social, and more. These six posts continue to be our go-to recommendations […]