native ads

UPDATED: NOVEMBER 6, 2019 The FTC released their updated native ad guidance for business (Native Advertising: A Guide for Businesses) on December 22, 2015. With it came a stern warning about upcoming FTC enforcement in the coming year. There hasn’t been much response in the press, and we have not seen a ton of […]

Promotions, Native Ads and the FTC

No Comments

| Administration & Compliance, Articles, Consultation, Promotion Planning

In December, the FTC ran a workshop on “native” advertising. The workshop was touted as a forum to discuss the rise of native ads, which can be loosely be defined as sponsored content that could be misconstrued as editorial content if not labeled as an advertisement. Think of it as the infomercial on late […]