non-profit giveaway best practices

A Commercial Co-Venture (CCV) occurs when a for-profit business and a non-profit organization make an arrangement for a donation or some percentage of profit from the business’ sales go to the charity. This type of cause related marketing is regulated in almost half of the states in the U.S., and may require that the business […]

Promotion 101 for Non-Profits

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I cringe every time I get emails from some of my favorite charities that offer “raffles” and “incentives” in conjunction with their fundraising. Not that providing an incentive is a terrible thing; I love getting a freebie from a legal promotion every once in a while. But frequently the incentives and promotions are NOT […]

Tag: non-profit giveaway best practices

Commercial Co-Ventures, CCV Filing and Cause Related Marketing

Promotion 101 for Non-Profits