Whew! Good News in Online Media & Promotions
Finally some numbers that don’t make you wince. This report on media spend mirrors our experience over the last several weeks, that requests for quotes and the desire to build more integrated promotions is starting to drive conversations again. http://chiefmarketer.com/advertising/0401-online-advertising-grows-2008/ Another benefit from the budget tightening is the increased emphasis on measurement and analysis. We […]