It’s not easy to scare a promotional marketer. We have run contests and sweepstakes all over the world on shoestring budgets and with impossible deadlines. We have assisted our clients in navigating through the freak show that is the world of promotional marketing. However, in the early planning stages with a new client there […]
What do Target, Maserati, and SodaStream have in common? They all had web sites go down due to heavy traffic during a promotion. We frequently see companies like this spend thousands on advertisement development and placement, only to have the campaign go bad because someone forgot to plan for web site traffic surges. Don’t […]
One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute […]