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Sweepstakes Email Opt-in Best Practices

| Administration & Compliance, Articles, Consultation, Contests, Promotion Planning, Sweepstakes

The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had […]

TCPA Compliance: What it Means for Promotional Marketers

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| Administration & Compliance, Articles, Consultation, Promotion Planning

Beginning October 16, 2013, prior express written consent is now required for all autodialed and/or pre-recorded calls or texts sent or made to cell phones and pre-recorded calls made to residential land lines for marketing purposes. As Marden-Kane reported last year, it may be all too easy to get in trouble if you use data collected […]