User Generated Content (“UGC”) are digital assets (videos, photos, essays) created by an individual. When UGC is used in conjunction with a Skills Contest, entrants become really invested in their submissions, and in turn, the brand. Contests, compared to Sweepstakes, typically see a lower number of entries. However, the quality of the entry submissions […]
There is no short answer on how to get your customers to create a lot of quality user generated content (UGC). But what we see over and over again in our client promotions is that if the bar is set too high, you may only get a few entries. Set it too low, you may […]
We have seen many a contest go awry because the sponsor did not put a few safeguard in the official rules to protect themselves. Here is our short list of restrictions you should have in place: Don’t allow copyrighted materials. That means no music, copy or images of anything that isn’t original. And sometimes […]
There is a torrent of content being produced and distributed through the various social platforms. The overwhelming volume may have us believe it is impossible to keep watch over it all. That’s not true, at least for content created by marketers. The FTC has refreshed their Truth in .com Disclosures Report. It is […]
Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now? Because he can? That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34. But technology aside for a moment, there is more to it […]