UGC content

Use Content Moderation to Ensure Fair Play

| Articles, Branding, Consultation, Contests, Digital Marketing, Social Media

There is a torrent of content being produced and distributed through the various social platforms. The overwhelming volume may have us believe it is impossible to keep watch over it all. That’s not true, at least for content created by marketers. The FTC has refreshed their Truth in .com Disclosures Report. It is […]

The Impact of Instagram Versus Twitter Vine on UGC Contests

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| Articles, Branding, Consultation, Contests, Digital Marketing, Instagram, Marden-Kane, Mobile, Promotion Planning, Promotion Trends, Social Media, Twitter

Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now? Because he can? That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34. But technology aside for a moment, there is more to it […]